Privacy Policy

Effective as of May 5, 2026

This Privacy Policy (“Policy“) describes how The Liminal Group, Inc., a Delaware corporation authorized to do business in New York under the assumed name “Fini Media” (“Fini,” “Fini Media,” “we,” “us,” or “our“) collects, uses, shares, and protects information when you visit our website, subscribe to our newsletters, submit a story, or otherwise interact with the Fini editorial platform (collectively, the “Services“).

By using the Services, you acknowledge that you have read and understood this Policy. We will only process your personal information in accordance with applicable privacy and data protection laws.

About Fini
Information We Collect
How We Collect Information
Cookies and Tracking Technologies
How We Use Information
How We Share Information
Third-Party Tools and Service Providers
Email Communications
Affiliate Links and Sponsored Content
Children’s Privacy
Your Choices
Your Rights (California, Virginia, EU/UK, and Other Jurisdictions)
Data Retention
Security
International Users
Do Not Track
Links to Third-Party Sites
Changes to This Policy
Contact Us

1. About Fini

Fini is an editorial platform exploring death, grief, and end-of-life through cultural, personal, and practical lenses. Fini is operated by The Liminal Group, Inc., a Delaware corporation authorized to do business in New York under the assumed name “Fini Media,” with a business mailing address at 2248 Broadway #2175, New York, NY 10024.

The Services are open to read and do not require a user account, login, password, or registration. Personal information is collected only when you voluntarily provide it (for example, by subscribing to our newsletter or submitting a story) or automatically through standard web analytics and cookies.

2. Information We Collect

We collect the following categories of information:

Information You Provide Voluntarily:

Email Address – When you sign up for our newsletter, request updates, or submit a story.
Name – If you choose to provide it (for example, in a newsletter signup or contact/submission form).
Submission Content – The text, narrative, essay, message, or other content you submit to us through a contact or story-submission form.
Communications – The content of any email or other message you send us.
Optional Demographic or Biographical Information – If you choose to share it (for example, in a story submission or as part of a contributor bio).

Information Collected Automatically:

Usage Data – Pages visited, links clicked, scroll depth, time spent, referral source, and similar interactions with the Services.
Device and Browser Data – IP address, browser type, operating system, device type, screen size, and language settings.
Approximate Location – Derived from your IP address (city or region level).
Cookie and Tracking Data – As described in Section 4 below.
Email Engagement Data – When you receive emails from Fini through Substack, that platform may record opens, clicks, and similar engagement information.

Information From Third-Party Sources:

Email Service Providers – We may receive subscriber data from Substack, including email address, signup source, and engagement metrics. If we add additional email-delivery providers in the future, we will update this Policy accordingly.
Analytics and Integration Partners – We may receive aggregated information from analytics, hosting, and integration tools described in Section 7.

We do not knowingly collect Social Security numbers, government IDs, payment card numbers, or precise geolocation. Fini does not currently process payments directly through the Services. Any paid subscriptions are handled by Substack under Substack’s own terms and privacy policy.

3. How We Collect Information

We collect information through:

Newsletter and signup forms on our website and landing pages.
Story submission and contact forms on our website (currently powered by Gravity Forms).
Substack when you subscribe to our Substack publication.
Cookies and similar tracking technologies (subject to your consent, where required).
Embedded third-party tools and services (described in Section 7).
Analytics tools that help us understand site performance and usage.

4. Cookies and Tracking Technologies (Cookie Policy)

This section serves as Fini’s Cookie Policy.

What Are Cookies? Cookies are small text files placed on your device when you visit a website. We also use similar technologies such as local storage, pixel tags (also called web beacons), and software development kits (SDKs) within third-party tools. Throughout this Policy we refer to all of these collectively as “cookies.”

How We Use Cookies. We use cookies and similar technologies to:

operate the Services and remember your preferences (such as cookie consent choices);
understand how visitors use the Services (analytics);
diagnose technical issues and improve performance;
measure the effectiveness of our content and email campaigns;
support affiliate-link tracking and attribution; and (potentially) deliver more relevant content and, in the future, advertising.

Categories of Cookies Used On the Services:

Strictly Necessary / Essential Cookies – Required for the Services to function (for example, recording your cookie consent preferences via CookieYes, security functionality through Wordfence, and content delivery via WP Engine and Cloudflare).
Analytics and Performance Cookies – Used to understand how visitors interact with the Services. We use Google Analytics, Google Search Console, and Microsoft Clarity (which may include click-tracking, scroll-tracking, and session recordings).
Functional Cookies – Remember choices you make, such as your cookie consent preferences.
Marketing / Affiliate / Tracking Cookies – May be set in connection with affiliate links (such as Amazon Associates, ShopMy, or LTK) or, in the future, advertising or sponsored placements. These cookies may track clicks and conversions to attribute commissions or measure campaign performance.

Managing Cookies. You can manage your cookie preferences for the Services through our CookieYes consent banner and preference center, available on the Services. Most web browsers also let you block or delete cookies through your browser settings; for more information, consult your browser’s help documentation. You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-On (https://tools.google.com/dlpage/gaoptout). For interest-based advertising opt-outs, you can visit the Network Advertising Initiative (https://optout.networkadvertising.org), the Digital Advertising Alliance (https://optout.aboutads.info), or the European Interactive Digital Advertising Alliance (https://www.youronlinechoices.eu).

If you reject non-essential cookies, certain features of the Services may not work as intended.

5. How We Use Information

We use the information we collect to:

operate, maintain, and improve the Services;
deliver our newsletter and other editorial content, announcements, and updates from Fini, and respond to your story submissions, questions, and other communications;
review, edit, and (where appropriate) publish reader Submissions in accordance with our Terms of Use;
understand how the Services are used and improve our editorial offerings;
measure the performance of our content and email campaigns;
detect, prevent, and respond to fraud, abuse, security incidents, and unlawful activity;
comply with legal obligations and enforce our Terms of Use; and communicate with you about Fini, including changes to our policies.

We do not sell your personal information for money. We do not engage in profiling that produces legal or similarly significant effects. As described in Section 4, we (or our service providers) may use cookies and similar technologies that, under some state privacy laws, are considered “sharing” or “sale” of personal information for cross-context behavioral advertising purposes. You can opt out of these activities as described in Section 12.

7. Third-Party Tools and Service Providers

We currently use the following third-party tools. Each is bound by its own privacy practices, and we encourage you to review the policies linked below.

Tool	What It Does	Data Involved
WP Engine	Website hosting and infrastructure	IP address, server logs, security data
Cloudflare	Performance, content delivery, security	IP address, browser data, security data
Substack	Free and paid email subscriptions, newsletter delivery, paid subscription processing, email engagement analytics	Email address, name (if provided), subscription details, opens, clicks (Substack’s privacy policy applies)
Google Analytics	Website traffic and behavior analytics	IP address, device/browser data, page-view and clickstream data
Google Search Console	Aggregated search-performance and indexing data	Aggregated search query data; does not collect individual user data
CookieYes	Cookie consent banner and preference management	Cookie consent choices, IP address (for compliance recordkeeping)
Microsoft Clarity	Behavioral analytics, including click, scroll, and session-recording data	IP address, device/browser data, interaction events; sessions may be recorded
Wordfence	Website security, firewall, and threat monitoring	IP address, security event data
Yoast SEO	Search engine optimization (does not collect user data)	None from users
Gravity Forms	Story-submission and contact form handling	Name, email, submission content, age and consent attestations
*Affiliate platforms (e.g., Amazon Associates, ShopMy, LTK)* (Implementation TBD)	Affiliate-link tracking, attribution, and commissions	Click events, referral data, purchase data (as collected by the affiliate platform)

Future Email and Integration Tools. Through launch, Substack is Fini’s sole email-delivery platform, and we do not currently use Klaviyo, Zapier, or any cross-platform subscriber-sync tools. We may add additional email-delivery, integration, or marketing-automation tools after launch (for example, an email service provider used to send communications from the Fini website, or an integration tool used to sync subscribers between platforms). If we do, we will update this Policy to disclose the additional tools, the data they handle, and any data flows between platforms.

This list may change as we add or replace tools. Material changes will be reflected in updates to this Policy.

8. Email Communications

Fini delivers editorial communications through Substack. To subscribe, you may sign up through our website or landing page, or directly through our Substack publication. By subscribing, your email address (and name, if provided) is collected by Substack and used to deliver Fini’s editorial communications.

Consent at Signup. When you sign up via our website, landing page, or signup form, you will see consent language: “By subscribing, you agree to receive emails from Fini, and accept our Terms of Use and Privacy Policy.” By submitting your email through any Fini signup form (or through Substack directly), you agree to receive Fini’s editorial emails.

What You’ll Receive. Fini’s editorial emails include editorial content, announcements, and updates from Fini. From time to time, our communications may also include co-published, partner, or guest editorial content (for example, a guest essay, a “newsletter swap” with another editorial publication, or a co-published feature) sent within the scope of your consent to receive emails from Fini.

Tracking Pixels in Emails. Substack may use tracking pixels and similar technologies to measure email opens, clicks, and engagement.

Unsubscribing. Every Fini email includes an unsubscribe link. To unsubscribe, click the unsubscribe link in any email or contact us at help@itsfini.com and we will assist you with removing your email from our list.

We may continue to send transactional or administrative messages (for example, a response to a story submission or a notice about changes to this Policy) even if you have unsubscribed from marketing emails.
Future Email Platforms. We may add additional email-delivery integrations after launch. If we do, we will update this Policy and our Terms of Use to disclose those integrations and any cross-platform data flows, and we will obtain any additional consent required by applicable law.

9. Affiliate Links and Sponsored Content

The Services include affiliate links. When you click an affiliate link, third-party retailers and affiliate platforms (such as Amazon Associates, ShopMy, or LTK) may collect information about your click and any resulting purchase. This information is governed by those parties’ privacy policies, not ours.

FTC Affiliate Disclosure. Every product featured on Fini is independently selected by our editors. If you buy something through links in this article, Fini may earn an affiliate commission. Please review the affiliate disclosure on our Services for more information.

In the future, the Services may include sponsored content, advertising, or paid partnerships. If and when we introduce these, we will update this Policy and provide appropriate disclosures.

10. Children’s Privacy

The Services are intended for a general audience and are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, please contact us at the address in Section 19, and we will delete the information from our records as soon as practicable.

For users between the ages of 13 and 16, we do not knowingly engage in the “sale” or “sharing” of personal information without authorization required by applicable law.

11. Your Choices

Email Preferences. Use the unsubscribe link in any email or contact us at help@itsfini.com.
Cookie Preferences. Use the CookieYes consent banner or your browser settings to manage cookies
Submissions. You may withdraw a story submission by contacting us before publication. After publication, see Section 13 (Data Retention).
Access, Correction, Deletion. See Section 12 below.

12. Your Rights (California, Virginia, EU/UK, and Other Jurisdictions)

Depending on where you live, you may have certain rights regarding your personal information. To exercise any of the rights below, contact us at the email address in Section 19. We will need to verify your identity before responding (typically by confirming the email address you used to communicate with us). We will respond within the timeframes required by applicable law.

For California residents (CCPA / CPRA):

Right to know what personal information we collect, use, and disclose.
Right to request deletion of personal information we have collected from you, subject to legal exceptions.
Right to correct inaccurate personal information.
Right to opt out of “sale” or “sharing” of personal information for cross-context behavioral advertising. To opt out, manage your cookie preferences via the CookieYes banner on the Services, or email us with the subject line “Do Not Sell or Share My Personal Information.”
Right to limit use of sensitive personal information (we do not knowingly use sensitive personal information for purposes beyond those permitted by law).
Right to non-discrimination for exercising your rights.

We do not sell personal information for monetary consideration. As noted, certain advertising and analytics cookies may constitute “sharing” under the CPRA, and you can opt out as described above.

For Virginia, Colorado, Connecticut, Utah, and other U.S. state residents: You may have rights to access, correct, delete, port, or opt out of targeted advertising and “sale” of your personal information, subject to applicable law. You may exercise these rights by contacting us. If we deny your request, you may appeal by replying to our denial.

For EU/UK/EEA residents (GDPR/UK GDPR):

Legal bases for processing include consent, performance of a contract, our legitimate interests (such as operating and improving the Services), and compliance with legal obligations.
You have the right to access, rectify, erase, restrict, and port your personal data, and to object to certain processing.
You may withdraw consent at any time (without affecting prior lawful processing).
You have the right to lodge a complaint with your local supervisory authority.
The data controller is The Liminal Group, Inc. d/b/a Fini Media.

Authorized agents. Where applicable law permits, you may use an authorized agent to submit a request on your behalf. We may require verification of the agent’s authority.

13. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Policy, comply with our legal obligations, resolve disputes, and enforce our agreements. Specifically:

Email Subscriber Data is retained while you remain subscribed and for a reasonable period after unsubscribing for recordkeeping and to honor opt-out requests.
Story Submissions that we publish may remain available indefinitely as part of our editorial archive. Submissions we do not publish are typically deleted within twelve (12) months unless we have a reason to keep them (for example, you have asked us to consider the piece for a future feature). After publication, we will consider reasonable requests to remove or anonymize a published Submission, but we are not obligated to do so.
Analytics and Cookie Data is retained according to the retention settings of each tool (for example, Google Analytics retention is typically set to 14 months).
Security and Legal Records are retained as long as needed to address security and legal obligations.

14. Security

We use commercially reasonable administrative, technical, and physical safeguards designed to protect personal information, including hosting on WP Engine, security monitoring with Wordfence, encryption-in-transit (HTTPS), and reliance on the security controls of our service providers. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

Reporting a Security Issue. If you believe there is a security vulnerability or issue with the Services, please contact us promptly at help@itsfini.com. Please include a clear description of the issue and any information needed to reproduce or verify it.

15. International Users

The Services are operated from the United States and are primarily intended for U.S. audiences, but they are accessible globally. If you access the Services from outside the United States, you understand that your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country. By using the Services, you consent to such transfer and processing, subject to applicable law. Where required (for example, for transfers from the EEA or UK), we rely on appropriate transfer mechanisms such as the Standard Contractual Clauses.

16. Do Not Track

Some browsers offer “Do Not Track” signals. Because there is no industry consensus on how to interpret these signals, the Services do not currently respond to them. We do honor opt-out preferences submitted via Global Privacy Control (GPC) signals where required by applicable law.

17. Links to Third-Party Sites

The Services link to third-party sites (including affiliate retailers, social media platforms, and Substack). We are not responsible for the privacy practices of these third parties. Their use of your information is governed by their own privacy policies.

18. Changes to This Policy

We may update this Policy from time to time. When we do, we will post the revised Policy on the Services and update the “Effective Date” above. If the changes are material, we will provide additional notice (such as a banner on the Services or an email to our subscribers). Your continued use of the Services after the revised Policy takes effect constitutes your acceptance of the changes.

19. Contact Us

For questions, concerns, or requests regarding this Policy or your personal information, please contact:

The Liminal Group, Inc. d/b/a Fini Media
2248 Broadway, #2175
New York, NY 10024
Email: help@itsfini.com